Inventory AI
Decision support tool for Hilton Grand Vacations that shifts inventory allocation from intuition to data-driven judgment. Stakeholder modeling projected $6.9M+ in annualized value.
Steven Parisi.
Leading product design at Zero Homes, where we're building tools for the people who build houses. Twelve years of prior work across Ibotta, SaaS platforms, and enterprise systems, plus teaching, mentorship, and side projects in the margins.
Worked with
Fairway Design System
A comprehensive design system for a golf operations platform — unifying web and mobile through scalable tokens, responsive components, and dark-mode support.
Ibotta App 7.0
Led the App 7.0 information-architecture redesign, combining design sprints and iterative A/B testing to balance personalization with content discoverability.
Onboarding That Works
Multiple onboarding strategies tested through A/B experiments and research — balancing education, personalization, and intuitive UX to maximize engagement and retention.
Fitmate
Three-month contract engagement redesigning the iOS, Android, and responsive web experiences for a weight-loss app. Post-redesign retention lifted 23.4%.
Lead Delivery — Rocket Pro
Scalable lead-delivery feature for Rocket Mortgage's Rocket Pro platform that automated a manual pilot process and drove significant loan-application growth across iOS, Android, and web.
Motion Graphics and Motion UI
A collection of Lottie-friendly SVG animations and motion UI built in After Effects — spanning Ibotta product moments, client explainer video, and branded animations.
Identity Design
Brand and identity work for three small studios and hospitality spaces — marks, systems, and print collateral carrying across digital and physical surfaces.